Readings:
Link to Vernallis (2010)
Link to Harper (2016) if you are having trouble getting access through the library
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https://edblogs.columbia.edu/20183musi3341w001/wp-content/plugins/zotpress/
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Vernallis, Carol. 2010. “Music Video and YouTube: New Aesthetics and Generic Transformations: Case Study - Beyonce’s and Lady Gaga’s Video Phone.” In Rewind, Play, Fast Forward: The Past, Present and Future of the Music Video, edited by Henry Keazor and Thorsten Wübbena. Cultural and Media Studies. Bielefeld: Transcript.
Schäfer, Mirko Tobias, and Frank Kessler. 2009. “Navigating Youtube: Constituting a Hybrid Information Management System.” In
The YouTube Reader, 275–91. Stockholm: National Library of Sweden.
http://mtschaefer.net/entry/navigating-youtube/.
Harper, Paula. 2016. “‘Unmute This’: Captioning an (Audio)Visual Microgenre.”
The Soundtrack 9 (1): 7–23.
https://doi.org/10.1386/ts.9.1-2.7_1.
Response:
Write a short (150-200 word) response describing a YouTube video of your choice with a significant musical/audio component (e.g. a music video), focusing on how the disposition of your chosen video on that particular platform changes how you might experience the same video if viewed elsewhere (e.g. on a television screen, on the cinema screen, as a download…). In your answer, you can consider any aspect of the platform: the use of video compression, the commenting system, recommended videos, pre-roll ads etc.
Supplementary:
Links to Internet Archive/Wayback Machine snapshots of Beyoncé user page and YouTube video (c. December 18, 2009)